Looking for a career that specializes in SEM (search engine marketing)?
iProspect
is the world’s leading digital performance marketing agency that specializes in
SEM (search engine marketing), SEO(search engine optimization), organic search,
paid search, PPC (pay per click), digital marketing solutions and content
marketing.
They have 65 offices throughout 45 countries
and over 2,000 employees. The office based in San Diego is located in the La
Jolla area. La Jolla is a neighborhood community alongside of the Pacific Ocean
coastline for all you non San Diego natives (myself included). The San Diego office has
around 200 employees.
According to their blog, iProspect has
won “The Best Search Agency for Performance Marketing” the past three years in a row.
iMedia has recognized iProspect for successfully growing some of the world’s
largest sought after brands like Chevy, GMC and Hilton.
iProspect is known to work with a variety of
different brands all over the world. In
the United States, they have worked with top brands including: General Motors, Adidas, Burberry,
Hilton, Diageo, Lenovo, Neiman Marcus and T-Mobile
One of iProspect biggest accomplishments was the
Chevrolet Performance Super Bowl Campaign. iProspect went in and revamped Chevrolet's entire webpage and aided them in established a better online presence. They did this by integrating the campaign with the American
Cancer Society to help promote awareness for World Cancer Day. They did this through a concept called “Purple
Your Profile” The campaign ended up being widely success having reached 47.3
million people who have an interest in cancer and/or charities. The Campaign itself received:
o Free earned media
o
1.5 billion impressions served
o
Engagement up 321%
o
New likes up 467%
o
Post reach up 321%
o
1.8 million clicks on on Facebook ads
o
Super Bowl drove over 4.4 million
impressions and over 80,000 clicks
o
1.7 million YouTube Views
Sources:
"IProspect | Digital Performance Marketing Agency." IProspect. N.p., n.d. Web. September. 2015.
"Chevy's Purple Your Profile Campaign | IProspect Blog." IProspect. N.p., n.d. Web. September. 2015.
There should be power in your marketing strategies so that they are able to attract the potential audience. I am also a business owner and for the most part, I rely on the paid marketing of my business website because it is quick. I have been using the professional PPC Advertising and facebook ads services.
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